Are gay politicians portrayed more positively than unemployed individuals? Why do women earn less than men in journalism and PR? Does ethnomarketing promote the integration of migrants? Bärbel Röben explores questions like these in a richly illustrated overview of media and professional ethics, gender studies, the fields of migration and integration, and social inequality, providing numerous foundational insights and examples. From her findings, she develops ethical perspectives for a new key competency that media professionals need in a democratic society characterized by diversity: the ability to inform from multiple perspectives, meaning developing sensitivity to the fact that distinctions based on gender, ethnic, or social background have societal causes and consequences.