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Marketingcontrolling im Krankenhaus

German, Christian Stoffers, Nicolas Krämer, 2017
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Product details

The textbook "Marketing Controlling" has a dual objective: On one hand, it aims to develop a coherent and consistent system of marketing controlling in hospitals that takes into account all the central bottlenecks of a market-oriented management's rationality. On the other hand, it seeks to address precisely those topics that are relevant from the perspective of hospital practice and have not been sufficiently considered so far.

Key specifications

topic
Economy & Law
Language
German
Author
Christian StoffersNicolas Krämer
Year
2017
Number of pages
153
Book cover
Hard cover

General information

Item number
8864763
Publisher
Mediengruppe Oberfranken
Category
Reference books
Release date
8.11.2017

Book properties

topic
Economy & Law
Language
German
Author
Christian StoffersNicolas Krämer
Year
2017
Number of pages
153
Book cover
Hard cover

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  • 1.Beltz
    0 %

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How often is a product of this brand in the «Reference books» category returned?

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  • Mediengruppe Oberfranken
    Not enough data
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    0 %
  • 1.Beltz
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  • 1.Hanser
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Source: Galaxus