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Medienmanagement

German, Ludwig Hilmer, Otto Altendorfer, 2016
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Product details

Volume two provides an in-depth documentation of media practices in the genres of television, radio, print, and online. It explains important elements of the conception, operation, marketing, and production techniques of these media. The chapter on media history presents essential data on the history of print media, radio, television, online media, and film. Under the keyword media regulation, the authors give an overview of the media systems of the Federal Republic of Germany, EU member states, the USA, and selected Asian countries. Additionally, there is a comprehensive presentation on media usage in the Federal Republic of Germany.

Key specifications

Language
German
Author
Ludwig HilmerOtto Altendorfer
Year
2016
Number of pages
375
Book cover
Paperback

General information

Item number
7120440
Publisher
VS
Category
Reference books
Release date
21.8.2015

Book properties

Language
German
Author
Ludwig HilmerOtto Altendorfer
Year
2016
Number of pages
375
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

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Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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