Not everyone who needs to acquire clients and conduct sales conversations is a born salesperson. Especially freelancers and self-employed individuals often prefer to focus on their products and services rather than learning and applying complicated sales techniques. No problem, says Stephan Gebhardt-Seele, an experienced marketing and PR consultant. In this book, he describes an effective way to close deals that works quite simply. Readers will learn how detailed preparation and the right conversation techniques can lead their customers to (almost) buy on their own. Surprising strategies presented with a good dose of humor! New in this edition: What sellers need to consider in times of tight budgets, cost-cutting measures, and a "cheap-is-cool" mentality – and how to still close deals.