This book provides the basics as well as practical tools to tackle various situations in financial sales, both in good times and bad. It is aimed at self-employed sales representatives as well as managers in internal sales and employed field sales in the insurance and financial services industry. Selling insurance and financial services is among the toughest sales sectors in the market. Those who want to succeed in this competitive market and experience long-term satisfaction with their work must be mentally fit. Similar to competitive sports, only those who are always optimally prepared mentally will achieve their goals in this field.