When someone tells a story with the intention of supporting a learning process, that story is called a metaphor. Learning content gains an imaginative character through a metaphorical form, making it seem closer to the listener than the logic of factual connections. The insights derived from the metaphor are results of one's own search and not predetermined schemas, which facilitates their acceptance. Using metaphors is also highly effective in advisory contexts. The task of an advisory conversation is to guide a conversation partner with a personal problem toward their goal. A metaphor visually represents the problem in a different context and illustrates the possibility of a solution. A consultant communicates indirectly with a metaphor. By offering a metaphor, the speaker encourages the listener to reflect on a connection.