Applied linguistics relies on central linguistic theories, methods, and findings. This volume demonstrates how these can be used to analyze communication in texts, conversations, and various media formats. It connects knowledge and methods from key areas of applied linguistics: text linguistics, conversation analysis, media linguistics, and discourse analysis. The chapters provide a clear presentation of working with multimodal data from face-to-face communication, print advertising and commercials, hypermedia formats such as tutorials and websites, as well as forms of political reporting. It features a two-color design with colored illustrations, definitions, and numerous examples.