In addition to pure factual knowledge, key competencies are playing an increasingly important role in many degree programs. This volume offers a rhetorically grounded guide for speeches of various types and for different occasions and conversation situations, such as job interviews. Alongside preparing the speech and the strategies to be employed, it also presents argumentation patterns and linguistic tools, as well as their effects. Additionally, the authors provide tips for various speaking situations, including body language, voice modulation, and media use. Selling points: essential knowledge for every student throughout their studies, indispensable for successful academic performance. Introductions to the key competency of 'speaking' are offered at several universities in mandatory BA practical modules and are tailored to the needs of students: presentations.