Comprehensive practical guide for newcomers and those advancing in their careers. What does the modern product manager's requirement profile look like? Expert author Rainer Grossklaus presents an immensely helpful work for daily marketing tasks. He covers a wide range of topics—from marketing plans to advertising and sales promotion, all the way to positioning. With countless implementation aids such as worksheets, checklists, and practical exercises, those in charge learn how to strive for 120 percent solutions. Conclusion: a book with significant potential for further development.