In light of surprising corporate bankruptcies, suddenly emerging market trends, and increasing competition in the global market, managers can easily fall into a state of panic. The instinctive reaction: more controlling, better planning, further optimization. This is exactly the wrong approach, says Amel Karboul, an internationally renowned management consultant and the new Tunisian Minister of Tourism. Because optimization constricts the scope of action – much like airplanes flying high in the so-called Coffin Corner, where minimum and maximum speeds are close together. Highly efficient and highly dangerous! Any unforeseen event can lead a high-flyer to crash. And as we live in a phase of transformation towards a digital society, unpredictable events and highly complex, chaotic interactions are increasing sharply. What should bring safety.