Both small and medium-sized enterprises as well as large corporations have recognized that innovation is no longer just a matter for the top executives or something that can simply be delegated to specialists in the research and development department. This is also evidenced by the growing interest in the concept of Open Innovation, which involves not only employees but also customers. It all sounds good and well, but how do you solve the problem that many employees feel like small cogs in a machine that cannot make a difference in the company? The approach of Innovation Guerrilla strengthens the role of the employee by transforming them from a cog into an internal consultant, thereby creating a win-win situation that provides the individual with more autonomy and appreciation while equipping the company with a culture that continuously fosters innovation.