Misbehaving is Richard Thaler's captivating and often humorous account of the struggle to bring an academic discipline back to reality and to change our thinking about economics, ourselves, and our world. He demonstrates how behavioral economics opens new perspectives on everything from household finances to TV quiz shows to companies like Uber. Misbehaving offers a unique insight into profound human weaknesses. When economics meets psychology, the implications for individuals, managers, and policymakers are both profound and entertaining.