Many people try to convince others even before they know what those others actually want. These attempts often fail. However, those who recognize the underlying interests behind superficial statements can engage their conversation partners more purposefully and empathetically. Seven levels of communication are distinguished, along with the rhetorical and dialectical tools that are particularly effective at each level. The author describes instruments that help identify and overcome conflicts at the various levels. The final part focuses on analyzing different types of conversations and their practical application in specific conversational situations. Through concrete examples, the reader learns how to reduce resistance in their conversation partner, as well as how to manage their own negative emotions. This practical guide.