The classic financially-analytical management style is no longer sufficient today. It must be complemented by an essential-emotional leadership approach. Because profile comes before profit. Essence, form, symbolism, and stories shape the new leadership style. The success recipe of dual corporate leadership relies on creativity, strength, art, and communication as key success factors. The 50 contributions from CEOs, professors, consultants, and artists demonstrate how the art of success has been experienced and embraced by those responsible for the change process within companies. And success validates this contemporary leadership approach.