This specialized book offers executives and consultants valuable insights and concrete action guidelines on how to design employee surveys to become an effective leadership tool. Numerous interviews with HR managers and service providers, along with the author's consulting experience in a globally operating consultancy, form the basis for this practice-oriented presentation. Using best practices, Ralf Linke demonstrates how to increase employee engagement and achieve greater effectiveness at the corporate level. In this way, employee surveys can support leaders, motivate and retain employees, and thereby demonstrably enhance the company's success.