The existing literature has so far paid little attention to the topic of employee retention. This book highlights the need for action in this area, taking into account the economic situation and societal changes. Although unemployment rates and unfavorable economic conditions automatically bind many employees to a company out of fear of job loss, a demand for specialists has emerged, leading to a so-called War for Talents in the economy—a competition for qualified personnel. A significant challenge lies in breaking away from outdated structures and models of employee retention and in taking new paths in the job market as a progressive, employee-friendly employer. To support companies on their journey to becoming an attractive employer, Stefan Jaeger presents new methods here.