This book provides insights into the younger generation's ideas of employee motivation and retention.

It is dedicated to employee motivation and retention from the perspective of future professionals and team leaders with a university degree. It is based on a study in which 221 students were interviewed in 2017 and 2018 on the following points:

• Yourself
• Your career intentions
• Your desired incentives for employer retention

On this basis, author Enrico Sass develops concrete design recommendations for the leadership and motivation of young professionals and team leaders in his book and presents a model for employee motivation and retention.

Development paths for specialists, middle managers, and top managers

Likewise, Sass develops a basis for reflection for the design of interesting (motivating) fields of activity. Finally, the book ends with the presentation of development paths for:

• Technical specialists
• Middle managers
• Future top managers (system designers)

These development paths can serve as a basis for designing individual career development.

A book for human resource managers as well as experienced and future managers

This book on employee motivation and retention provides assistance to anyone who wants to quickly familiarize themselves with the basics of motivating future specialists and team leaders, is looking for new ideas for incentive systems, or needs an up-to-date study for further conceptual or scientific work.

The target group of the work primarily includes people with personnel responsibility in the field of recruiting, as well as experienced and future managers in private and public companies who are looking for design options for recruiting and retaining future specialists and team leaders. The book is also interesting for start-ups and young entrepreneurs who want to familiarize themselves with the topic of employee motivation and retention.