Mr. Capri-Sun – Die Autobiographie
German, Dr Hans-Peter Wild, Hans-Peter Wild, 2022Only 1 piece in stock at third-party supplier
Product details
The life journey of Hans-Peter Wild is inextricably linked to the history of Capri-Sonne. As a child, he witnessed his father expand the family business after World War II. A fruit juice drink made entirely without chemicals, using only natural raw materials, packaged not in a glass bottle but in a flexible pouch – this was the vision of Rudolf Wild. And he succeeded in making this a reality. When Hans-Peter Wild took over the beverage company in 1973, he had his own ambitious plans: to make Capri-Sonne a success in the American market. And he achieved this as well: the small company from Heidelberg grew into a globally operating corporation. Today, Capri-Sonne is one of the most consumed soft drinks in the world.
In his autobiography, Hans-Peter Wild recounts his childhood and youth, his first professional experiences, and how he eventually joined the family business and expanded it into a global corporation. However, “Mr. Capri-Sun” is much more than just the life story of Hans-Peter Wild. It is a legacy for future generations, in which one of Germany's most successful entrepreneurs reveals the principles that led him to success with his company.
Language | German |
Author | Dr Hans-Peter Wild, Hans-Peter Wild |
Year | 2022 |
Number of pages | 256 |
Book cover | Hard cover |
Item number | 23008952 |
Publisher | Finanzbuch |
Category | Textbooks |
Release date | 18.10.2022 |
Language | German |
Author | Dr Hans-Peter Wild, Hans-Peter Wild |
Year | 2022 |
Number of pages | 256 |
Book cover | Hard cover |
Country of origin | Germany |
CO₂ emissions | 0,25 kg |
Climate contribution | EUR 0,12 |
Weight | 418 g |
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