Pop rules the media world. Mood and pose, self-presentation and life world, confession and identification have taken the reins. Form beats content! Media becomes a pop event. The significance of the author is reduced to their public prestige. The magic of the media fades in the self-representational poses of modern pop culture. In the end, everyone is an author, an artist, or a publisher. Many seek the feeling of being right. American historian Daniel T. Rodgers calls this "truthiness." It requires vagueness, imprecision, and alternative discussion contexts. Facts are not necessarily needed for this. Thus, opinions, current events, and snippets of thought are constantly re-spreading, and no substantiated conclusion in the form of truth is reached. Because everything we think and discuss is both beginning and end at the same time. It simply is.