This book shows how to transform a company so that both the business and its employees truly benefit from the changes, allowing the company to remain bold and successful. It serves as both a guide and a report of experiences: from entrepreneurs for entrepreneurs, for managers, leaders, and organizational developers. Every company holds enormous untapped potential—potential that businesses need to survive in increasingly demanding markets. What is lacking, according to Michael Kres, is primarily one thing: courage. His book addresses courageous approaches that enable the unleashing of this potential, making companies more productive and humane in unpredictable times. The third edition has been updated with the latest organizational psychology insights, impulses from companies worldwide, as well as new case studies and interviews from bold companies.