The power dynamics in the labor market have shifted in favor of employees. Finding and retaining qualified talent for clinics will become increasingly difficult in the future. Clinics must engage more deeply with the needs of their staff and sustainably position themselves as the better employer. The development of employer attractiveness through a culture of trust and appreciation, supported by targeted management, forms the foundation for securing the demand for skilled and managerial personnel. As a result, clinics will need to invest significantly more time and energy in personnel policies and leadership work in the future. Given the profound changes in the hospital labor market, characterized by extremely increasing demands on staff alongside a shortage of funds and personnel, the aspects of workplace and employer attractiveness are becoming increasingly important and are turning into a decisive competitive factor. Ideas and concepts for attracting, retaining, and leading employees are therefore the central themes of this book. It explores the challenges involved, as well as the strategies, measures, and tools that have proven effective for successful personnel policies, presented by practitioners and recognized experts, including perspectives beyond the industry.