The digital transformation is affecting every industry: media, retail, logistics, and banking are reinventing themselves. Digitalization will also significantly change the healthcare sector in the coming years. This impacts payers and service providers, but especially the insured and patients, who will take on an active role as empowered customers through digital solutions. Established players in the healthcare system are clinging tightly to tradition, while a new generation relies on Dr. Google. But where is this journey heading? Online pharmacies are currently challenging brick-and-mortar pharmacies, Hospital 4.0 is focusing on digital patient records, and startups and entrepreneurs are developing apps and solutions for a fast, trendy, and innovative healthcare system. The industry is in the midst of an unstoppable digital transformation process.