How can a company that has never made a profit have a valuation of several billion dollars? Why do some start-ups attract large investments while others do not? Aswath Damodaran, a finance professor and experienced investor, argues that the power of stories drives corporate value, gives substance to numbers, and even leads cautious investors to take risks. In the business world, there are storytellers who weave captivating narratives and number analysts who create meaningful models and reports. Both are essential for success, but only by combining the two, according to Damodaran, can a company create and sustain value. Through a series of case studies, "Narrative and Numbers" illustrates how storytellers can better incorporate and narrate numbers and how number analysts can calculate more creative models that withstand scrutiny. "Narrative and Numbers" highlights the benefits, challenges, and pitfalls.