A professional and well-functioning network—both in private and business contexts—provides sellers with an information advantage and enables them to make quick, direct contacts, leading to significantly more business opportunities. In a vivid and entertaining manner, Jürgen Hauser introduces the art of networking. He describes when, where, and how sellers can make connections, and which networking techniques are suitable at different stages of the sales cycle to establish long-term relationships with customers. Checklists assist the reader in analyzing and expanding their personal network. Now available in an updated and expanded new edition: how business cards can be used as an important networking tool and what types of networks one needs to know.