The guide "Neuromarketing on the Internet" offers comprehensive insights into the complex relationships between new technologies and marketing strategies. It explains how companies can build emotional connections with their customers through targeted presentations on the internet. Readers will benefit from the results of the first neuroscientific study examining the effects of multimedia presentation forms on purchasing behavior. The guide addresses current trends and challenges in eCommerce and provides valuable information on purchasing behavior, purchase barriers, and the latest neuromarketing concepts. Additionally, it presents current reports from research and online practice that highlight the relevance of neuromarketing in the digital age. Readers will also receive a glimpse into future online tools and communication scenarios that will be crucial for success in digital marketing.