As a partner in the New York office of the international design firm Pentagram, Michael Bierut can look back on an extraordinarily varied and successful career. In this first overview of his work over the past 35 years, he presents selected pieces that document his diverse approaches, which are one of his trademarks. It serves as a monograph, handbook, and design manifesto all in one, aimed at anyone interested in how texts, images, and ideas can be brought together. Bierut provides the reader with insight into the creative process, his work life, his relationships with clients, and the challenges faced by any creative designer looking to spread new, innovative ideas in the world. Each project is introduced in Bierut's own clear and sometimes humorous words.