Niche strategies have gained immense importance in the strategic positioning of companies. They are interesting for small businesses that focus all their activities on niches, as well as for larger companies that implement niche strategies for individual business areas. They are also discussed as market entry strategies and as strategies in saturated markets to escape competitive pressure. Through an industry-independent empirical study, Micha Trachsel identifies practically relevant types of niche strategies and examines the relationship between them and business success. He develops a taxonomy with six types of niche strategies, which among other things shows that the previously proclaimed niche-related cost leadership does not exist as a real type of niche strategy.