The volume provides a current overview of all relevant aspects of the relationship between PR and journalism. Theories and empirical study results are complemented by practical examples and short interviews with academic authors and practitioners from PR and journalism. The aim is to provide students with a foundation that is both academically and professionally sound. Furthermore, graduates should be enabled to competently design empirical determination or resonance studies and appropriately interpret their findings. The book pays special attention not only to methodological aspects but also to the success factors in the determination process, addressing the question of which types of press releases and other communication tools achieve the greatest resonance in the media and the public. Recently, online media and so on have been experiencing...