Value creation, as a central concept in economics and management, is as omnipresent as it is vague in the media sector. Beyond individual optimization calculations, it also encompasses the societal dimension of increasing public value. This volume addresses the complexity of the media economic value creation discussion. The individual contributions structure the interdisciplinary debate on changes, drivers, and structures of value creation in the media industry, as well as the general contribution of communication to the value creation of enterprises, providing impulses for the further development of the value creation approach. Contributions from Caroline Boeck, Michael Bürker, Christopher Buschow, Thomas Döbler, Annika Ehlers, Marcus Englert, Kati Förster, Lothar Funk, Britta Gossel, Hardy Gundlach, Patrick Hörmann, Ulrich Hofmann, Olaf Jandura, Ingo Knuth, Castulus Kolo, and Reinhard Kun.