To continue to operate successfully in the media market in the future, publishers face the challenge of reorienting themselves in the competition and engaging with the development of digital market segments. But how can newspaper publishers manage the search for innovative business models? Do social media and tablet PCs offer a way out of the newspaper crisis as new distribution channels for the offerings of daily newspaper publishers? How can newspapers maintain the values and core competencies assigned to them and established in society online? This anthology addresses these questions and identifies potentials for the future of newspaper publishers. It includes contributions from Mareike Birkhahn, Marco Jakob, Tanja Kehrer, Holger Nohr, Bettina Schwarzer, Enrique Tarragona, and Kai Erik Trost.