Despite the political claim of a "culture for all," only a small portion of the population in Germany regularly visits publicly funded cultural institutions. How can cultural policy and management strategies help attract new visitors? For the first time, this volume offers an interdisciplinary, theoretical, and empirical perspective on "non-visitors." Thomas Renz presents practical tools and strategies for "Audience Development" that cultural policy and management can use to promote cultural participation, and how this pursuit of a more socially diverse audience will transform cultural institutions.