Why do people engage in volunteer activities? Because they experience a sense of purpose through them. A sense of purpose motivation increases willingness to perform more effectively and sustainably than material rewards. It is also an effective factor for mental and physical health. Business consultant Harald Pichler combines the proven concept of meaning from Viennese psychiatrist Viktor E. Frankl with modern insights from psychology and neurobiology, enriched with numerous case studies from leadership practice and practical application tips.