Switzerland has never counted as many 65-year-olds as it does today, and their proportion is expected to rise significantly in the coming years. The baby boomer generation from the post-war period is reaching retirement age. This is associated with a demographic shift that has not yet been researched. These so-called baby boomers belong to a generation that, due to their large numbers, has influenced society at every stage of life and will also fundamentally change the perception of aging. Who are these baby boomers, what is their self-understanding, what lifestyle do they lead, what are their needs, opportunities, and limitations? The authors provide answers to the central themes and questions of this generation, such as retirement, housing, partnerships, social engagement, and health, highlighting patterns, backgrounds, and solutions. The book is illustrated with powerful photographs by Lucia Degonda.