To remain competitive and future-proof, companies need to realign themselves. Whether expanding the business premises or developing digital business models, existential challenges can be financed and tackled with public funding. The author provides an overview of the funding landscape for small and medium-sized enterprises (SMEs). Using practical tools and methods, a professional needs assessment, research, and analysis up to the retrieval of funds is facilitated. She describes opportunities and risks and offers tips beyond the published funding guidelines. Her book explains the consulting process from the first customer contact through the application to the retrieval of funds with real case studies. Selected examples of investment and digitalization funding are analyzed for the combinability of funding programs. Entrepreneurs also receive concrete assistance in finding a competent funding consultant. They learn what requirements this consultant should meet and what to consider in contract design and collaboration. Contents: Basics of public funding, important project data: company data, checking SME criteria, planned project, collaboration between entrepreneur and SME funding consultant to develop a funding project, funding research and analysis, the application process up to disbursement in practice based on real case studies, German federal and state grants, EU grants, retrieval of public grants. The digital and free supplement to your book on myBook+: access to supplementary materials and content, read the e-book directly online in the browser, personal specialist library with your books.