This book puts an end to moral appeals about the environment! It shows that we can live responsibly without having to deal with climate change or factory farming every day. We simply make "eco" a routine. What seems impossible is conceptually quite simple: waste separation, energy-saving bulbs, efficient houses - all of these are already accepted or within reach. What we need for implementation are new, innovative standards and limits: If devices break down less often, animal husbandry gradually becomes more species-appropriate, or questionable additives disappear from food - which consumer would complain about that? Michael Kopatz presents a variety of easily implementable political proposals for all areas of life, so that the utopias of today soon become the realities of tomorrow.