That the power of the economy has surpassed political power is something no one can dispute. Georg Franck has discovered another economy that competes with the economy of money: the economy of attention as a struggle for a resource that is becoming increasingly scarce. The economy of attention operates similarly to the economy of money. Attention directed towards us can be compounded with some skill. And those who ultimately achieve the highest level of attention, fame, can pass on a piece of it to their children. Even more so than in the economy of money, the handling of attention has social consequences. Therefore, Georg Franck concludes his proposal with an outline of an ethics of attention.