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Ogilvy on advertising in the digital age

German, Miles Young, 2019
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Product details

An impressive introduction to the world of advertising in the digital age. David Ogilvy was a global icon of the advertising industry. The book "Ogilvy on Advertising" by Miles Young, published in 1983, provided essential advice for people in advertising and PR and is considered one of the standard works in the marketing field. The new book "Ogilvy on Advertising in the Digital Age" now addresses the challenges faced by agencies and clients, which can be aptly described with the term "digital." It demonstrates how creativity and effectiveness should respond to the opportunities and offerings of the digital world. "Ogilvy on Advertising in the Digital Age" is based on extensive research, good practices, and covers all topics of contemporary advertising: the brand in social media, all-encompassing creativity, smart content suitable for storytelling, and rules about branding.

Key specifications

topic
Social sciences
Language
German
Author
Miles Young
Year
2019
Number of pages
300
Book cover
Hard cover

General information

Item number
7981209
Publisher
Vahlen
Category
Reference books
Release date
1.11.2018

Book properties

topic
Social sciences
Language
German
Author
Miles Young
Year
2019
Number of pages
300
Book cover
Hard cover

Product dimensions

Width
210 mm

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