The aim of this standard work is to introduce the topics and issues of general business administration. It incorporates both interdisciplinary questions and societal aspects that extend beyond pure business considerations. After discussing the general fundamentals of business, business administration, and economic activity, the focus is initially on the constitutive decisions of a business, such as location choice, legal forms, and mergers, as well as questions related to corporate governance and organization. Other key areas include operational performance creation and utilization, covering materials management, production, and marketing, as well as investment and financing. The book also provides an in-depth look at corporate accounting, human resource management, and controlling. This 13th edition has been revised.