The impacts and consequences of demographic development have been a topic in our society for some time now. The ratio of age groups will continue to shift in favor of the older population in the future. Clever marketing experts are heralding a new potential target group, the so-called 50-plus generation. From a business perspective, the internet offers an additional and cost-effective communication channel to establish contacts, maintain ongoing communication, and build solid long-term business relationships. The rapid spread of the internet in our daily lives cannot be ignored by those over 50, who often encounter this technological development for the first time in later life. Prejudices, lack of experience, and the inability to navigate the internet properly complicate its use.