Your patients are online - are you too? How do you present yourself, your practice, and your services online? Are you easily found by new patients? How can marketing measures be successfully implemented in your dental practice? Content: Achieve the greatest possible benefit for your practice with minimal effort. Marketing fundamentals with a focus on the medical market, the role of patients, and the basics such as marketing concepts and corporate identity. Proven marketing measures like doctor directories, press work, and newsletters. Everything about the classic: the practice website. Background information on search engine optimization (SEO). Introduction to current social media platforms like Facebook, Twitter, and others. Tips for dealing with review portals and guidance on referral marketing as well as managing your online reputation. Possible applications.