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German, Anke Probst, Felix Beilharz, Guido Pelzer, Ingo Kamps, Karl Kratz, Manuela Meier, Markus Kellermann, Markus Vollmert, Niklas Plutte, Nils Kattau, Olaf Kopp, Stephan Römer, Tom Alby, 2023
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Product details

The standard work for your successful online marketing practice: updated and expanded. Foundations and best practices for all essential areas of online marketing. AI in online marketing: work more productively with ChatGPT and others. Suitable for companies of all sizes and industries. More than a dozen well-known and experienced experts share their knowledge in 15 chapters covering all important disciplines and areas of online marketing: whether it's content marketing, influencer marketing, SEA, SEO, conversion optimization, mobile or email marketing, web analytics, and much more. The authors explain key terms and concepts, outline typical tasks, and describe proven strategies and best practices. Checklists, links, and tool tips, as well as inspiring success stories, support practical implementation in everyday professional life. The book serves as a reference work and guide for active online marketing managers, as a resource for newcomers and career changers in this field, and as a training companion for various study and teaching programs.

Key specifications

Language
German
Author
Anke Probst, Felix Beilharz, Guido Pelzer, Ingo Kamps, Karl Kratz, Manuela Meier, Markus Kellermann, Markus Vollmert, Niklas Plutte, Nils Kattau, Olaf Kopp, Stephan Römer, Tom Alby
Year
2023
Number of pages
736
Book cover
Hard cover

General information

Item number
37347576
Publisher
O'Reilly
Category
Reference books
Release date
14.12.2023

Book properties

Language
German
Author
Anke Probst, Felix Beilharz, Guido Pelzer, Ingo Kamps, Karl Kratz, Manuela Meier, Markus Kellermann, Markus Vollmert, Niklas Plutte, Nils Kattau, Olaf Kopp, Stephan Römer, Tom Alby
Year
2023
Number of pages
736
Edition
3
Book cover
Hard cover

Voluntary climate contribution

CO₂ emissions
0,25 kg
Climate contribution
EUR 0,12

Product dimensions

Height
240 mm
Width
165 mm
Weight
1274 g

No right of return
24 Months statutory warranty
1 additional offer
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