"Org Design for Design Orgs" is a practical guide that explores the role of design in today's digital world. At a time when design is considered a crucial factor for the success of products and services, this book provides valuable insights into creating and leading design teams within organizations. It highlights the necessity of incorporating design into strategic conversations and demonstrates how companies can maximize their investments in internal design teams. The authors, Peter Merholz and Kristin Skinner, offer a comprehensive analysis of the evolving role of design and provide practical advice on integrating design into all aspects of the product and service experience. The book is an essential resource for leaders and design managers looking to enhance the effectiveness of their design organizations.