Market trends, technology, innovation - how can a company prepare for what’s to come? By developing, implementing, and successfully executing a competitive organizational structure. The guide outlines key questions and the fundamentals of contemporary organizational design. Above all, it shows the path to the goal: critically analyzing the existing and clarifying the strategic. It also includes modern designs and tools, for example: for structural and process organization, for international orientation, for knowledge management, for personnel development, for leadership, and for customer orientation. In the new edition: the impact of digitalization and Industry 4.0 on organizational design and the addition of further alternative organizational forms.