Building Unique Brand Values is aimed at anyone who owns a brand logo, a font, or a color scheme, and is essential reading for those who have wondered if it’s time for a change. Readers will learn how to develop a long-term strategy to build a strong brand identity and how to leverage knowledge, metrics, and management systems to establish and protect the unique values of a brand.

Building Unique Brand Values is divided into three sections that capture the processes of creating, implementing, and continuously managing brand values. The first section focuses on strategy and discusses how unique values are created and the role they play in building overarching brand value. The second section addresses measurement approaches and how to use and interpret key metrics. The third section highlights the strengths and weaknesses of different types of values and introduces the idea of a palette of unique values. This section also explains how to set up a management system for unique values to create an early warning system that identifies potential threats before they develop into larger issues.