This specialized book offers comprehensive, practical, and very concrete design proposals for the development of an effective mission statement. A mission statement summarizes the vision, mission, and goals of an organization. It is intended to inform externally and provide orientation internally. However, the internal impact of the mission statement as an important coordination and leadership tool largely depends on the involvement of employees. Stefan Klaussner describes an ideal process for developing a mission statement that enables the sustainable inclusion of a larger number of employees. With his organization-theoretically grounded design recommendations, he primarily addresses practitioners involved in the design and moderation of mission statement processes as well as the implementation of mission statements. Additionally, the book is also suitable for scholars.