Completely revised and expanded for the first time in a decade, "The Art of the Start 2.0" is Guy Kawasaki's classic bestselling guide to launching and succeeding with your new product, service, or idea. This new edition has been updated to reflect the significant changes in business over the last decade, during which once-invulnerable market leaders have struggled, and many of the fundamentals for establishing simple, affordable, and democratic ventures have evolved. Today, business plans are no longer necessary. Social media has replaced public relations and advertising as the primary method of promotion. Crowdfunding has become a viable alternative to investors. Cloud computing makes essential infrastructure affordable for almost any new business. "The Art of the Start 2.0" shows you how to effectively utilize all these new tools. It will also help you tackle the fundamental challenges that remain unchanged: building a strong team.