Clear, airy, and pragmatic, the Wall Street Journal describes "Making Numbers Count" as a book that offers remarkably practical techniques for understanding and communicating the math that really matters. Until recently, most languages had no words for numbers larger than five; everything from six to infinity was referred to as "many." Understanding numbers is essential in the modern world, but we simply aren't wired to grasp them.

What does 5 GB of storage actually mean? (Two months of commuting without repeating a song.) How big is a cell nucleus compared to a cell? (Imagine a bee in a cathedral.) How much larger is a billion than a million? (A million seconds is twelve days. A billion seconds is thirty-two years.)

Building on years of research into how ideas stick, Chip Heath and Karla Starr outline six crucial principles that equip everyone with the tools to understand and communicate numbers more transparently and meaningfully. With practical principles that help us visualize numbers across all scales, "Making Numbers Count" shows how we can transform them into concrete, vivid, and meaningful messages, enabling us to make better decisions every day.