The Blueprint

June 19, 2016: the greatest moment in Cleveland sports history, when the Cleveland Cavaliers won the NBA Finals and broke the Cleveland Curse. It was the triumph fans had been waiting fifty-two years for, and it wasn’t easy to get there—but thanks to LeBron James, an audacious plan to build a winning team, a couple of maverick GMs, and an incredible community of fans, it happened; and 2016 saw the birth of a new Cavaliers dynasty.

But how did they get there? It was a roller-coaster ride from tragedy to triumph, one that Jason Lloyd, a longtime Northeast Ohio resident turned reporter for the Akron Beacon Journal, got to see firsthand. He was witness to the Blueprint, as he calls it, which the Cavs put together to win their star player back from Miami and build a team that could win the ultimate championship. It incorporated several losing seasons, some high-risk draft picks, and an entirely new understanding of how to build a championship team.

The best part of the plan is that it worked, culminating in the most exciting Finals series in NBA history. And, most important, the end of the Cleveland Curse. Jason Lloyd, a true insider, tells the story of how the NBA really works, and how everyone—from the front office to the stars on the court to the new generation of coaches—worked together to create an unforgettable winning team. The Blueprint is an unputdownable, must-have book for every LeBron, Cavs, and NBA fan.

About the author

Jason Lloyd is a lifelong resident of Northeast Ohio. He has covered the World Series, the NCAA Tournament, the BCS National Championship Game, and the NBA Finals; and he has won several state and national awards for his work covering the Ohio State Buckeyes and the Cleveland Cavaliers. He has also worked for ESPN.com, Lindy’s Sports, Cleveland Magazine, and CBSSports.com. He and his wife, Alessia, live in Avon Lake, Ohio, with their three children.