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Permission Marketing

English, Seth Godin, 2007
Price in EUR including VAT
was EUR15,86
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Product details

Author Information
Seth Godin was the founder and CEO of Yoyodyne, the leading interactive marketing company that was acquired by Yahoo! in 1998. He served as Vice President of Direct Marketing at Yahoo! until he left to teach full-time. He is the author of several bestsellers, including the classic Permission Marketing, Survival Is Not Enough, Unleashing the Idea Virus, Purple Cow, and All Marketers Are Liars.

Summary
Whether it's the TV commercial that interrupts our favorite show or the telemarketing call that disrupts a family dinner, traditional advertising relies on the hope of distracting us from what we're currently doing. Seth Godin calls this interruption marketing, and as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most valuable resource, time, the focus shifts to permission marketing.

Key specifications

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Seth Godin
Year
2007
Number of pages
256
Book cover
Paperback

General information

Item number
7663317
Publisher
Simon & Schuster
Category
Reference books
Release date
5.2.2007

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Seth Godin
Year
2007
Number of pages
256
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,2 kg
Climate contribution
EUR 0,12

Product dimensions

Height
198 mm
Width
130 mm
Weight
186 g

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Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
1 additional offer
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