The social and health care sectors are severely affected by staff shortages. Therefore, attracting suitable employees is more important than ever. This book provides insight into contemporary recruiting measures that will help you inspire young people to pursue a social profession and a position in your organization.

Contents include:

• Repositioning as an attractive employer
• Strategies for recruiting staff through social networks
• Events: from trial days to career fairs
• Work and exercise sheets for practical implementation, e.g., developing a Facebook campaign

Maja Roedenbeck Schäfer leads the award-winning project "SOZIALE BERUFE kann nicht jeder" at Diakonie Deutschland, a Web 2.0 campaign aimed at attracting new talent to social and care professions, which also extends into the offline world.